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Digital marketing is great hype today. New methods and techniques to conduct the marketing are being devised every day. Amidst all this, it is easy to assume that email marketing is an obsolete process.We may consider it as it is no longer being used or isn’t fetching desirable results.However, you couldn’t be more wrong.Email marketing is still widespread today. It is, in fact, becoming more successful with time. But what makes it such an appealing marketing technique, despite being so old?Well, let’s find out.Here are the reasons why people are still in love with email marketing:1. Low CostThe biggest reasons why emailing continues to remain one of the favorites is the cost factor. It has a very low cost involved. All you require is an operational email ID, and you are ready to start working on the email marketing tactics.Sometimes, people start buying bulk email addresses. However, it is quite rare. Mostly they send emails only to people who genuinely subscribe to the site themselves.An emerging practice is to use software for automating the generation and sending of emails. However, this cost is often less compared to other modes of marketing.There are neither any print charges involved, nor do you need to pay fees for the advertisements space like space on television and newspapers. Overall, email marketing remains one of the cheapest modes of marketing.2. Only for the customersMost marketing techniques involve users who may have never interacted with the brand. Some types of digital marketing tactics target users who have shown similar interests in their actions, as seen on Facebook and Google.However, email marketing is the only marketing mode where the users themselves ask to be part of the company’s subscribers.Companies get email addresses of the users either when they subscribe to the newsletters or when they register to their website.Taking advance approval from customers ensures that emailing effort is more visible and effective compared to other marketing methods.3. Target your audienceOne of the big merits of the email marketing is that it allows you to target a particular segment of your audience.Since companies usually obtain email addresses by subscription or registration, they also capture their basic information about the customer like name, gender, age, location etc.This information could be utilized in creating targeting emails.For instance, if your company has a great offer for students, you can send emails to users who are less than 24 years of age. And, if your company is offering discounted prices on women apparels, then you may consider targeting females instead of men.Users can also notice the pattern that they receive only those emails that are relevant to them. Thus, apart from saving a lot of resources, the company is also able to create a trust factor between the customer and the brand.4. Ask them to make a moveOne-way marketing despite having a broader reach suffers from a very critical drawback, i.e., lack of interaction. Even if you pitch the best of your marketing ideas, yet the user is free to ignore them.In simpler words, you just cannot compel users to make an effort for paying heed to your offer. However, small efforts can definitely pay off.Email marketing allows you to put in those efforts. By introducing a simple “call-to-action”, you can ask the users to visit your website and see what you have to offer.Having call-to-action also saves you from the trouble of giving too much information in the mail itself. Thus, in the email body, you can simply include the most-appealing content.5. Saves you the effortApart from being cost-effective, it is one of the simplest marketing methods around. One does not require any high-end software, no huge team or a separate department.All you need is the required hardware and a few professionals who know the job.There is always a scope for better software and tools to be used in email marketing.However, people mostly prefer the simple format, since it is majorly the content that decides the effectiveness of an email. The lack of complexity allows you to focus completely on creating an appealing email content.6. See your scoreA salient feature that makes the email marketing technique a desirable one is the metrics. Most traditional marketing methods have no or poor metrics, like radio, television, and newspapers.However, in email marketing, despite being decades old, you can get all the measurements you need.Also note, to identify the performance metrics, you would require appropriate email software.A right software will tell you everything correctly, right from the number of emails that were actually opened to the ones that redirected the user to your website.These results could give you insights into what is and isn’t working for your campaign.7. See instant resultsOne great benefits of using email marketing is that it allows you to perceive instant results. As soon as you send an email, the user would either receive it or be notified about it. Most people check their emails within 24 hours.Thus, whether or not the user decides to take your offer, you get to see the real results the next day.Most other marketing methods require some days or even weeks to bear results. But email marketing can get you the results before the date changes.Some people argue that such hasty marketing is counterproductive, but that is utterly false.8. No boundariesEmail marketing being a prominent part of the internet marketing, it does not have any boundaries set by geography.While this is true for any digital marketing method, the email marketing is the true alternative to the traditional marketing methods like print and television.The difference is you can target customers globally belonging to various countries, genders, age groups, professions etc.The more range of customers you choose, the bigger will your potential customer base would be.ConclusionEmail marketing, despite the negative stereotype, is both alive and productive even today. As discussed above, there are loads of speculations that make people fall in love with it.Though there are other marketing methods may beat the email method in one or two ways, overall, it is still one of the most effective and accessible marketing methods across the globe.

Different business companies tend adopt relatively cheap marketing medium to maximize business revenue. Ecommerce applications enhances corporate identity of companies and remain integrated to different business domains offering real value for business across different industry verticals.Ecommerce software facilitates in targeting global audience and ensures a strong web presence. These are developed by experts adhering to exact business models and are available at affordable rates. It increases the sales and builds strong customer relationships. Cost effective ecommerce solutions meets today’s ecommerce challenges and includes web hosting, credit card processing, security and shopping cart features. Various companies offers ecommerce software that helps in ecommerce web development. These websites prove beneficial for fast and growing business and bear credible ecommerce shopping solutions. It offers direct access to customers about its products or services and exposes more sales prospects. Besides, these websites also track customer behaviour and have gained an edge over the conventional way of shopping or marketing. Adept software professionals offer such smart ecommerce solutions by adopting suitable application and software. They consider the specific business models as well as the demands and specification of clients in developing professional and attractive ecommerce websites. These are widely used across different industry verticals and provide best ecommerce shopping solutions. The user friendly features of these websites also improve website rankings on major search engines and increases website traffic.Magento ecommerce software is one among various software applications that are used in developing ecommerce solutions. The ecommerce solutions are suitable for B2B, B2C and other business domains and facilitate in the promotion of products or services offered by the companies. Offering best business solutions, such valuable software solutions are builds rapport of companies and acquire instant feedback from the customers. These also provide greater access to information.

Running an Internet broadcast station requires a financial commitment regardless of its size. There are monthly expenditures for station operation that include : Internet access, media server bandwidth, studio equipment, computer hardware, and facilities costs.The amount of money required to run an Internet broadcast station is dependent on the size of the broadcast operation. Some of these finances can be generated from audience donations, or program subscriptions, however this approach normally does not cover all incurred expenses.Internet based advertising content can provide a reliable source for operating income. Broadcasters can place advertising on the station website, or within the broadcast itself. (This advertising content can be in audio or video format.)Internet based advertising has matured into a very profitable and respectable business sector. The advertising content can be broad or narrow based. Broad based advertising is well suited for high traffic, large audience broadcast stations. Niche advertising markets have also proven to be very profitable. Niche advertising combined with niche media content has been been able to out perform broad based, high traffic advertising in some instances.There are several things to consider prior to committing a broadcast station to a particular method of advertising.These include :Which media format the station will be offering – audio or video content?
(Advertising can be tailored to fit specific media formats.)What is the target audience of the Internet broadcast station?
(These demographics are based on the media content that the station broadcasts in addition to analyzing the stations web site traffic.)Which method of advertising is best suited for the Internet broadcast station’s financial goals?
(Will this be the primary or secondary source of income for station operation?)Broadcasters should thoroughly research and test various advertising methods before finalizing their choice for a advertising format. A time frame of sixty to ninety days should be allowed for testing different advertising formats. It is very important to document these results, as this will allow the broadcast station to choose the best suited advertising format.A well planned and executed advertising program can provide both valuable experience and operating income to an Internet broadcast station.Advertising content for the actual Internet broadcastAuction advertising
Advertising can be sold through direct Internet auctions. There are several online businesses that offer online auctions.These include ebay.com and yahoo.comInternet audio advertising broker
There are several advertising agencies that negotiate and sell audio advertising on affiliate Internet radio stations.These include netradiosales.com and internetradiomarketing.com.Internet video advertising broker
There are several advertising agencies that negotiate and sell video advertising on affiliate Internet video stations.These include brightroll.com, vitalstream.com, instream.com and dynadco.com.Advertising content for the station websiteVideo clip
(Currently Beta Testing)
Monetary compensation is based on people watching web based video clips that contain advertising.Click to call or text
(Currently Beta Testing)
Monetary compensation is based on people contacting various business partners using Google talk or Skype. The click to call or text message links are placed on web pages.Contextual Advertising
Banner, image, text or video advertising that is placed on websites. The website content determines which advertising is presented.These businesses provide webmaster with contextual advertising solutions:AdSense advertising program
Yahoo advertising program
MSN advertising programBanner Advertising ProgramsPay Per Click (PPC)
Monetary compensation is based on people clicking banner advertisements.
Banner agencies negotiate the payment per click rate with advertisers.
(Large variety of advertising sources to choose from.)Cost Per Thousand (CPM)
(This method of banner advertising is best suited for high volume traffic websites.)
Monetary compensation is based on sales of advertising units per web page.
Banner advertising is sold in units of 1000 impressions.Affiliate program
Monetary compensation is generated by providing referral sales.
(Most web hosting companies provide some form of sales program incentive.)Website co-branding
Monetary compensation is generated by placing branded graphics or text on websites.